What Makes You Happy?
This year, Coke launched the Expedition 206 campaign. The expedition is a year-long promotion based around the world travels of three “Happiness Ambassadors”. Their mission is to seek out “what makes people happy” around the world.
Throughout the year-long journey, these Happiness Ambassadors are sharing their blog posts, tweets, videos, interviews and pictures so you can follow their adventures in every country along the way.
This campaign is an an excellent example of a company leveraging all the advantages of social media tools to enhance their promotion and brand. By creating compelling content, Coke is able to generate buzz and entice people to return time and time again to their site.
For the past couple of years, businesses have been told that social media sites such as Facebook, MySpace and Twitter should be integral parts of their online marketing strategy. We agree – 100%. The problem is that many businesses have rushed to jump on board without proper planning and guidance. The results are incomplete pages with few fans, views, and results.
Now if the above sounds familiar, this same phenomenon has occurred with almost every IT communication trend. Remember when everyone needed to have a blog or an email newsletter? Now again, we believe all of these tools ARE important to grow your business, but the key to success is planning. History has shown us that the businesses with the most success in leveraging IT and the web are those who create a strategy, identify their target market, refine their message, set expectations and goals and then incorporate the proper digital tools.
At Progressive, we are here to assist you with the technical aspects such as setting up a Facebook and Twitter presence or creating/redesigning a website, as well as guiding you in strategies to promote your brand on the web. For more information, please do not hesitate to call us at 682-4990 or Email Us.
